Tag: writing

ABW=Always Be Writing

Whatever you might need a copywriter for, he or she should always be writing (and not necessarily business copy) to continually improve their craft. So even if they aren’t writing landing pages or social media posts everyday, they are writing poems, fiction, essays, even something that will never be revealed publicly. That’s the only way…




What do you want from your writer?

This piece asked several marketing directors what they look for in a writer.  Is your criteria the same?  Harder?  Easier?  Take a look here.




I’m a writer, so I should be publishing, right?

Lest you think I’m not writing, I’ve completed a Master’s project, I keep up two other blogs, and I noodle with other forms of writing as well. I submitted a blog post to a company and they published it.  I was surprised because I hadn’t heard anything for some time. Anyway, this blog post is…




Southeast Michigan Business Owner Profile

Note: In between projects I thought I would sharpen my interviewing skills and profile some business owners that I know.  So, this will be an occasional series.  Enjoy.       I’ve known Joni Bradley since I was 15 or 16 when she began dating a good friend of mine.  My friend and Joni married, had two…




Worth Quoting

Still, plain talk will not be easily achieved in corporate America.  Too much vanity is on the line.  Managers at every level are prisoners of the notion that a simple style reflects a simple mind.  Actually a simple style is the result of hard work and hard thinking; a muddled style reflects a muddled thinker…




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