The stereotype of Capitalism is that profit drives all, individuals don’t matter, and loyalty is for the stupid and weak. As seen by our relatively recent recession, and frankly many economic crises throughout American history, there is truth in that stereotype. If stereotypes weren’t based on some truth they’d have no traction.
As I start this new venture, I realize how much I need other people. I can’t make this business succeed by force of will (though I bet I could blow out a blood vessel in my head trying), I need friends and relatives who want to see me succeed reaching out for me, making connections with possible clients, to people I might never know.
Teachers generally don’t have contacts with business owners or corporations, unless you want to talk book orders, white board marker manufacturers, or the local office supply store. So, I’ve got to make connections with people whom I’ve known for a long time, but generally have never worked with.
Now is the time to make sure my bridges are secure, remove any kindling I may have been keeping “just in case,” who am I kidding? If I’ve been a jerk to people (and I have to admit I have) they aren’t going to look out for me now.
Of course, there are toxic people, and we’d be fools not to avoid them, but for the most part, the people in our lives have been good for us. We’ve got to cultivate our relationships. We’ve got to be a good friend. I’ve got to be a good friend.
Estorie Marketing is about stories and relationships. What kind of relationships is your business cultivating? If it’s solely for profit, you won’t be left with much come retirement time or sooner if you face some crisis. Reach out to friends, family, colleagues, customers, even employees. See people as ends in themselves and not as means. That might be counter-intuitive, but the rewards are much more durable than cash.