Category: Uncategorized

ABW=Always Be Writing

Whatever you might need a copywriter for, he or she should always be writing (and not necessarily business copy) to continually improve their craft. So even if they aren’t writing landing pages or social media posts everyday, they are writing poems, fiction, essays, even something that will never be revealed publicly. That’s the only way…




The Trouble with Time Stamps…

is that if you’ve been busy with other projects, new visitors to your site will see the last time you posted something. If that happens to be more than a month old–like mine (Yikes!)–then it can look like you’re no longer in business. Adding new content is a curse and a blessing: it’s good to…




What’s New?

Well, I haven’t discovered a secret algorithm that creates scintillating copy sure to capture sales for you, but I do have a new contact number.  If you’d like to move to electronic communications 1.2 (a cell phone) then just call me, like Blondie sang, on the line at 734.334.7437. Day or night?  Perhaps, but do…




The Mileage of Gratitude (Your mileage may vary)

How sharper than a serpent’s tooth it is to have a thankless child.– Shakespeare’s King Lear While I’m not going to focus on the lack (or perhaps the surplus?–Hey!  I’m trying to be generous) of gratitude in today’s children, I do want to point out something that can truly make an impression on your clients….




Southeast Michigan Business Owner Profile #2

The following is from an interview conducted with Jeff Groth, co-owner of MJ Creative Printing, simply the best little print shop with outstanding customer service.  Located in Livonia, they are steadily growing their business which started out in their home basement.   Making Creativity a Business: MJ Creative Printing   MJ Creative Printing in Livonia,…




What do you want from your writer?

This piece asked several marketing directors what they look for in a writer.  Is your criteria the same?  Harder?  Easier?  Take a look here.




Remember…

This.



Why the hesitation?

Freelancers can fill gaps in your workforce and reduce your workload.  The key is realizing what you want as a client and understanding the value of your freelancer.  Here’s a good, short article about just that. http://www.business2community.com/strategy/advice-virtual-outsourcing-clients-freelancers-0754120#SIFrLry5t3bCfHdt.99




Look familiar?

The 15 most annoying coworkers of all time As a solo professional, I don’t encounter these kinds of people at work, but when I was a teacher there were plenty of them as administrators, colleagues, and even some students. Just think of all the story material these people give you, however.




Merry Christmas and Happy New Year

Depending on how you celebrate Christmas, this greeting may be late or right in the middle of a twelve day party.  Regardless, if you are looking to expand your marketing efforts or even start from scratch, Estorie Marketing may be the right partner to help share your story. We’ll be intermittently available from now through…



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