Category: Blog

I’m a writer, so I should be publishing, right?

Lest you think I’m not writing, I’ve completed a Master’s project, I keep up two other blogs, and I noodle with other forms of writing as well. I submitted a blog post to a company and they published it.  I was surprised because I hadn’t heard anything for some time. Anyway, this blog post is…




Relationships matter

The stereotype of Capitalism is that profit drives all, individuals don’t matter, and loyalty is for the stupid and weak.  As seen by our relatively recent recession, and frankly many economic crises throughout American history, there is truth in that stereotype.  If stereotypes weren’t based on some truth they’d have no traction. As I start…




Welcome to Estorie Marketing

People love stories.  Whether a joke, a Dostoevsky novel, the latest movie, or something interesting that just happened to a sister-in-law, we are hardwired to enjoy stories. Customers are no different—they’re people, after all.  Just like most audiences warm up to a speaker after hearing a story, your customers will be more apt to be…



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