Whatever you might need a copywriter for, he or she should always be writing (and not necessarily business copy) to continually improve their craft. So even if they aren’t writing landing pages or social media posts everyday, they are writing poems, fiction, essays, even something that will never be revealed publicly. That’s the only way to improve.
What’s your copywriter writing every (or almost every) day?
See the “Successes” page for a link to a blog for our client at Clearwater Construction Services.