People love stories. Whether a joke, a Dostoevsky novel, the latest movie, or something interesting that just happened to a sister-in-law, we are hardwired to enjoy stories.
Customers are no different—they’re people, after all. So, let’s expand the meaning of story to all the communication about your business that you present to customers.
Just like most audiences warm up to a speaker after hearing a story, your customers will be more apt to be loyal to you if you can share your stories.
Stories about your company’s success with outstanding products or services go a long way in establishing credibility with new and potential customers and presenting one’s self (for a solo entrepreneur) as a “warm, likable expert” builds loyalty for existing customers.
Clear and compelling descriptions of your products or services, web content that educates rather than only sells, scripts for your website videos, copy that presents you at your best. These all lend to the story of your business.
Estorie Marketing aids you in gaining and retaining customers by revealing your company’s merit. Stories aren’t just for Hollywood or New York publishers. On the contrary, stories add the benefit of humanizing you, your company, or your brand. Your products or services come off much warmer than with a typical sales pitch.
I’m easy to work with; I look and listen for the characteristics that sets your business apart from competitors; I can break down your big picture into communicable chunks for your customers; I’m invested in your success.
So, what’s your business story? Contact me if you’d like help in telling it.
email@example.com or 734.334.7437